A marketing plan and analysis for a fictional company

A marketing plan and analysis for a fictional company The Business name is IwishU. IwishU is a new E-business that allows people to send cakes and flowers to around United Kingdom. IwishU will allow to customer place order through company website (www.iwish.com) using computer and internet as well as a website that allows ordering  to occur anywhere in the world. The company was founded by Sanjaya D. Wickramanayake and I will invest my own money and my parents’ money for this business. Success Factor The main feature of company, Customer can make customised cake any way that they would like. Some people might show their fervour for a particular image from camera, others a designed image or customers might have a greeting on their cake. Whatever customer may decide,  customer can print any image on cake.   Vision The company will start with a greatest vision. It is IwishU will offer customers the best gift at the best price and best time. Milestones Make business plan. Rent a Building IwishU will buy web domain before opini ng Business’s website must be completed one month before opening. Business will be opening after business plan completed Search engine marketing will be an ongoing expense after the launch. IwishU will be on advertising to make the IwishU web site popular in first year. IwishU plans to be profitable within the first year of business. Business Logo Product and service The company will make most popular cake flavours such as chocolate, marble, and vanilla. However other flavours available upon request. Cake prices start at  £35 per serving for a basic design and flavour. Price will depend according to the weight and size of the cake. The IwishU will create customised cakes using edible printing system. Customised cake will cost for customer  £ 60 to  £75 due to cost of the icing printing. Our florists receive fresh cut flowers from the whole seller. The flowers will be wrapped and delivered with guaranteed quality. Price of flowers start at  £30 and price will be depend ing on type of flowers and different sizes of arrangements. Company is going to buy flowers from Oasis floral product in Newcastle upon Tyne. IwishU will have a comprehensive website that allows ordering  to occur anywhere. But our delivery facility is available only within the United Kingdom. We are delivering our cakes and flowers using Royal mail Special Delivery or DHL express delivery. Customer can track their order online. IwishU has condition it is Orders should be placed at least two days before desired date. Delivery cost depends on size and weight. If customer sends a using royal mail delivery system cost is starting from  £  £5.70 otherwise customer will choose DHL delivery, service cost is starting from  £ 8.99. All orders will include a greeting card as a free service. Market Analysis Target Audience IwishU will be targeted at obtaining both the local (UK) customers and overseas customers. First target of the IwishU is, grab the north east customers because busi ness will operate in city of Newcastle. According to (Office for National Statistics, 2010) ‘The North East had a population of 2.6 million in mid-2008, an increase of 1.3 per cent since 2003.’ IwishU will focus on people who are using in internet because IwishU is an e-business it required computer with internet connection and basic computer knowledge. According to (Great Britain, National statistics, 2006) 46% percent households with internet access. So it is good market size for business. IwishU plan to promote this business in North east using brochures as direct marketing medium because people want printed brochure to take home and read at their free time, It help to describe our product draw up a list of product information and people expect a genuine company to have printed sales papers otherwise people fear buying an costly products from an unknown online vendor.

Executive Leadership Research Proposal Example | Topics and Well Written Essays - 2500 words

Executive Leadership - Research Proposal Example 2014). The program aims to assist the organization in identifying potential leaders and build their capacity with essential skills to achieve the present and future leadership requirements. Leadership training programs are essential for the organization because they enables the management to evaluate the efficiency of their operations, increase competency, empower employees and satisfy the organizations’ current and future leadership requirements (Morse et al., 2007). In addition, it enables the organization to achieve improved value for products and service due to improved efficiency, reduced cost of operations and improved satisfaction of the stakeholders. Developing and retaining competent leaders in an organization are one of the most challenges organizations are facing today (Wart, 2012). The leadership development programs should have the capacity to satisfy current and future needs of the organization leadership (Cleveland, 1985). Despite the importance of leadership development in creating value for the organization, most managers consider building leadership talent as the most challenging practice. Organizations continue to face challenges of getting suitable candidates to fill the top leadership positions despite the rising unemployment in the labor market (Barnard, 1968). Successful leadership development requires the managers to recognize the organization plans, and the necessary leadership approaches appropriate for executing that plans (Wart, 2012). The managers should start by reviewing the organization best strategies in order to recognize the leadership needs as well as the qualities appropriate for the required leadership in those particular areas (Drucker, 2009). The best practices to be reviewed include formal development programs, and feedback/ multi-source rating of performance, executive coaching, job assignments, mentoring, reflection, action learning, and outdoor challenges (Velsor et al.,

How to Succeed in the Business World Essay Example | Topics and Well Written Essays - 2000 words

How to Succeed in the Business World - Essay Example ays and means that are usually taken care of whilst managing a business are aplenty and it is only up to the top management within a company that the same can be handled in a several different methods. They are the ones to decide as to what is the real manner in which the firm’s operations would be handled as well as who will head the respective departments, lead the business strategic units and act as legal and media representatives of the said business. The business, as marketers say, exists to satisfy its target audience through fulfilling a need courtesy its products and/or services or a combination of the both, the same being true in case of a retail outlet which sells gasoline to local consumers, thus giving in petrol plus extra services in the form of window cleaning, fuel gauge checks and so on and so forth. (Kennedy, 2003) With the advent of the middle management growing in stature, the need has been to categorize it separately. Now the middle management of yesteryears is known as the ‘knowledge organization’ which plays the role of the ‘brain’ within the organization. (Kaye, 2003) The mind or brain is the unit within the human body that rationalizes each and every decision in the wake of past evidences and future predictions, not to forget what is happening in the present. Thus the same role is duly played by the knowledge organization, i.e., the middle management quite professionally. A business thus has to keep track of the top management and its decisions as well as the middle power cadre too. It is with the combined efforts of the two that the business can exist smoothly and thus benefit not only its own future long term growth but also help the customer and/or stakeholders by fulfilling their needs and desires. A business does not come into its own overnight. It takes a lot of research, planning and proper execution to take it where the marketers, the business professionals and the stakeholders want it to proceed and end up as something

Motivational Methods Paper Essay Example | Topics and Well Written Essays - 250 words

Motivational Methods Paper - Essay Example Process theories are equity and objective-setting methods that provide guidance and insight on how employees make decisions to work hard or not, depending on their personal preferences. An administrator should understand that workers should feel safe in their working environments, particularly when modifications like downsizing are required (Buchbinder & Shanks, 2012). In such a situation, most workers tend to quit their jobs or put less effort when performing their duties. An administrator is obligated to remove this alleged negative imbalance. For motivational purposes, workers should be guided to have a relaxed mind and understand that the downsizing process will affect every individual. Visible rewards will be provided to boost the morale of employees. The approach will improve the quality of their work. According to expectancy theory, the drive to work is based on the association between expectation and valance. Managers should understand that employees are motivated by accomplishing set objectives and retaining visible rewards to boost their valances (Lombardi & Schermerhorn, 2007). Consequently, it is necessary to create a relationship between efforts, performance, and results that workers value. Administrators can also employ stakeholder mapping when downsizing their departments. It involves the identification of those responsible for bringing change. Every worker should be informed about the external contributors to this modification (Zelman, McCue & Glick, 2009). For instance, a registration department can have two financial analysts. One may be dealing with in-patients and the other outpatients. However, it would be appropriate for a manager reduce the number of financial analysts to one since they perform similar tasks. A severance pay and other benefits should be offered to the employee affected by downsizing. Process theories, expectancy theory and stakeholder mapping are fundamental theories that managers

American Society and Culture in Film Essay Example | Topics and Well Written Essays - 1750 words

American Society and Culture in Film - Essay Example It would not be a mistake to suggest that the course heavily relies on several concepts that are used to design a framework for a detailed analysis of the cinema. Thus, the concept of historical as well as industrial contexts is engaged in order to show the diachronic value of films. Ideology is a notion which is used to translate the messages that are being sent. A genre is an important term which defines the place of a movie in a general perspective. Cinematic codes shed light on the way actual scenes, the building units of movies, are created. Visual politics explain the content of messages that are conveyed by the movies. The first concept that will be analyzed in great detail is historical context of a movie. It is quite obvious that cinema should be regarded as one of the forms of art, in spite of the fact that it is rather young if compared to others. Nevertheless, the popularity of it is big and resulted in the fact that movies became â€Å"an alternative to such established pastimes as the music hall, vaudeville, professional sports, and the saloon† (Jarvie, 1997, 249). As one can easily see, out of the pastimes which were named in the quote above, only professional sports survived. This means that movies should not be regarded as some kind of senseless entertainment, but rather an important act of aesthetic interaction between various parts of society – the function which the above-mentioned pastimes used to fulfill. One would make no mistake suggesting that watching a movie may be regarded as a modern equivalent of listening to folklore stories since both engage a person in an aes thetic dialogue and teach a certain lesion. The only difference is the extent to which image is used. In addition to that, movies often were used as a means to convey important messages, for example, in the movie The Great Dictator the directors designed aesthetics in a way to reflect the contemporary situation in Nazi Germany. What is more important is that at the present moment there is a clear distinction between watching a movie and going to a cinema.

Computer Literacy Essay Example | Topics and Well Written Essays - 1500 words

Computer Literacy - Essay Example These audiences are identified and the reasons as to why a certain search engine is suitable for them. The effectiveness of all the search engines for their different purposes is also discussed. Finally, each of the search engines has some advantages and disadvantages over the others due to their different aesthetic, technical and privacy features. These advantages and disadvantages are discussed for each of the search engines. Search engines can be classified into several types. General search engines are portals which allow for searching of content using an algorithm specifically designed for this task. Google is a general search engine, alongside Yahoo! and Bing among others. Metasearch engines work by submitting query keywords to other search engines, which in turn perform a search using the provided keywords. The results are then aggregated and returned to the user. A point to note is that metasearch engines do not have a database of webpage contents, they only sort the search results from other search engines in a desirable manner (Lib.berkeley.edu, 2015). Examples of metasearch engines includes Dogpile, Excite, DeeperWeb, Kayak, Answers.com, Clusty and LeapFish. DuckDuckGo takes a hybrid approach, being both a general search engine that uses its own crawler while still utilizing a metasearch functionality. Multimedia search engines are used to search the web for videos, images, music, movies and ima ges and multimedia-related services. Search engines can also be classified as crawler-based and human-powered. Crawler-based search engines use software bots to search through websites and create an index by analyzing and categorizing them based on their content, the websites that link to them, the websites they link to and the level of traffic that they experience. Human-powered search engines employ human editors to create and edit their indexes (Yuanlei.com, 2015). DuckDuckGo and Dogpile search engines fall in the crawler-powered category.

Objectives of the 1933 Act Essay Example | Topics and Well Written Essays - 250 words

Objectives of the 1933 Act - Essay Example The second objective is to prohibit, misrepresentations, deceit, and other misguiding activities when selling securities to the citizens (Johnson, 76). The act says that the offered securities sold to the citizens need to undergo registration by filing the statement of registration with SEC. The prospectus is normally files together with the statement of registration. The statement of registration contains the issuer’s property, security’s description, information about the issuer, and the security’s information. Assuming the statement is suspected to be incomplete, the SEC is entitled to disapprove the statement. When any of the material is missing, SEC is allowed to suspend the registration. The agency tends to provide letters of deficiency after the registration documents are reviews (The Securities Act Of 1933). The SEC uses the technique to suggest or require changes of additional information. Additionally, the act has some exemptions which tend to exempt al l secondary trading that involve the sold and bought